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Mobile marketing with text messaging

The possibility of launching its first mobile marketing campaign can be downright frightening. Mobile is a platform new, with new conventions, new language and new metrics. Perhaps you've read a white paper in the past. It was probably tens of pages long and full of incomprehensible jargon. Were examined mobile marketing campaigns paradigm shift that promised results. The only problem with the document is that the campaigns to be dauntingly discussed complex, and seems to rely on technology that really has not arrived yet. They were also expensive, and required that you put your business in the hands of a marketing company expensive.

We know where you are coming from. And that is why we put together this guide to EZ mobile marketing with text messaging. What makes this work different?

• Simplicity: Mobile Marketing covers a range of interesting different methods, from video to the location of mobile based advertising. The problem with these methods is twofold: they are unproven and require consumers to have sophisticated devices, and are incredibly complicated for companies to implement. That's why I want to focus on SMS. The text messages ignores these obstacles. Almost every mobile phone supports text messaging, and 600 million text messages sent per year in the United States, most consumers are familiar with technology.
• Do-It-Yourself: Mobile Marketing need not be difficult. This guide will show you how you can quickly get started with a Do-It-Yourself (DIY) solution not going to sacrifice some power and effectiveness of a face, the agency managing the campaign.
• Cost: economic times good or bad, who wants to keep an eye on return on investment (ROI) of your marketing campaigns. DIY marketing mobile messaging text meets this objective in two ways. First, text messaging is cheap. Rates per message are as low as a few cents each. And secondly, you DIY can use a powerful package of mobile marketing software to monitor carefully the costs and response rates in real time.

Ready for learn how easy it is to launch its first mobile marketing campaign?

About EZ Text Messaging:

Since 2006, Ez Text messaging has led to the mobile marketing industry to provide a simple, affordable text messaging platform for small and medium enterprises. We proudly offer the only US turnkey solution that allows online customers from all sectors – education, benefits, hospitality, religion, politics, not technology, and more – to develop and implement a text messaging campaign in minutes.

Owner of a fast food franchise and need to immediately send coupons to customers hungry? The organization of a weekly soccer league for their children and want a quick way to communicate with other parents? Looking for a way to capture leads for inbound sales team? Look no further.

Using our powerful platform, customers can configure SMS alerts, polls, contests, surveys and more. Get instant feedback from members of their right to their inbox Ez text messages with our 2 real way messaging capabilities. And with the easy to remember short code share 313,131, creating keywords is a breeze. We also offer Advanced API options and dedicated short code.

Ez Text messaging messaging currently supports the U.S. and Canada to a client base rapidly growth of more than 40,000 users.

A Letter from Shane Neman, CEO of Ez Text messages, Inc.

A few years ago, the term "mobile marketing" was a concept too esoteric and technical companies to understand, much less attempt to apply at home. Ez Text messaging provides a web-based platform for mobile text messaging for business. Here's how it works: You connect to Ez Text messages online, tap a message and then sent to its target audience (clients, members of the organization, employees, etc.). For sellers, the on the receiving end customers may choose to ignore the note or respond to promotion.

When a local sales team of Jostens, the yearbook and ring the company, Ez recently used text messages to remind students in the Puyallup, Washington, area on payment dates, the number of people who paid for the products graduation of the company ahead of schedule so increased 40%. Because the success rate of this Jostens team dropped its direct mail campaign, saving is about $ 1,000 in postage.

We love helping people reach that "Aha!" time. So many clients come to us with ideas that can only be conceptualized. It is gratifying to present them with techniques that can help their ideas evolve into real results.

We also love to educate customers about what exactly mobile marketing is, how can use it and show what kind of results you can expect. That's great achievement for a small team, but we have successfully helped over 40,000 customers and continue to do every day.

– Shane Neman
CEO, Ez Text messages, Inc.

What is Mobile Marketing and why is it different?

Mobile Marketing is simply the practice of extending its marketing efforts to mobile devices. Today "mobile devices" means primarily mobile phones, including smart phones like the Blackberry and Apple iPhone. In the future we will probably complete a full mobile teams, with persistent connections Internet. These devices offer a complete platform marketing facilities. However, these services still are not here on a significant scale. For example, mobile marketing. You have heard that mobile marketing is the future of advertising, but just not yet.

Only it's not the case.

Contrary to what you may have heard, Mobile Marketing is here, and smart companies, from Fortune 500 companies to small businesses, and are running successful mobile campaigns. SMS Text Messaging is the key to this puzzle.
Almost all phones in the United States supports text messages. More than half of all

The Americans have sent or received a text message. The average mobile phone subscribers sent about 200 text messages per month. When you look closer, at 18 precious – 29 demographic, the adoption rate is even higher, heading for saturation 85%. In the 30 to 49 years of age, the rate of adoption is at 65% and climbing

So Americans are clearly the text messages. But, What do they think about being marketed through a text message? In a recent survey by the Direct Marketing Association, 70% of the sample revealed that had responded to a marketing text message. To put this in perspective, the DMA added that only 30% of respondents to an e-mail marketing.

Why are consumers so eager to meet the marketing text messages? The answer reveals the value of messaging text offers you and your customers:

• It's Interactive – 21th Century marketing is about having a conversation with customers, instead of yelling at them. A world saturated with intrusive advertising such as spam, pop-ups, and ads has overtaken consumers. Increasingly, tune broadcast messages to a wide audience, either by using digital video recorders to skip commercials, or simply to ignore banner ads on your favorite website.
• It's Personal – Your customers expect you to talk to them, and allows text messages to reach them individually, when where in the palm of their hands. This range is of value for the marketer. It is also of value for its clients. With a few taps of his thumbs that can respond to any message I sent. With text messaging can build relationships with their customers.
• It is immediate – text messages, like Twitter, and IM, is tremendously fast. With text messages you can communicate with their customers as quickly as they are now accustomed to live. You can also move quickly. Say you are a store of winter clothes and see that today is a snow storm on its way. In less than five minutes you can send a text message to your customers with a special offer on hats and gloves.
• It Trackable – When you send text messages to your customers you can see, in real time, which has responded to his message.
• It's New – While thousands of small and large companies are already offering to their customers via text message, the medium is still in its infancy. If you act now, you are letting your customers know that you are a business oriented thought. Their marketing efforts to end the traditional clutter.

What is the value proposition?

Mobile Marketing comes in many different flavors. For the vast majority of companies believe that text messaging is the best way to reach consumers. To give an overview quick general options, then guided us through mobile marketing forms other than text messages that are available, explaining their pros and cons.

• Advertising on the Mobile Web – Many prominent sites now offer Custom tailored websites for mobile phones, through WAP, and specially designed for the iPhone or the Blackberry sites. The problem is, less than a quarter of Americans use the mobile web. This limits seriously the scope of its mobile advertising campaign. Furthermore, when designing a banner for the mobile web you need to make sure they appear correctly in thousands different devices, is more than a dozen different manufacturers.

  If your company decides to build your own WAP site, can easily integrate into your mailbox text campaigns.

• Bluetooth / Infrared – In recent years a number of brands have made Bluetooth marketing campaigns and infrared. In a typical scenario, an announcement of the street is give consumers the opportunity to receive marketing content wirelessly in the "hotspot". We have seen this type of initiative, Discovery Channel and Pepsi using New York city bus stops. These campaigns, while the innovative technology, are rare.
• Location-based advertising – Many mobile phones are equipped with Global Position System receivers. In a typical scenario, a store can send a special offer to a consumer when they are in the neighborhood. This technology is growing in popularity overseas, but much in its infancy in the U.S..
• Multimedia Message Service (MMS) – Most mobile phones support multimedia messaging, that can contain text, sound, images, adjust to different levels, which makes simple, campaigns everywhere. Successful campaigns are executed MMS normally "on-deck", meaning it is limited to a single carrier. Despite running a "to" cover the campaign allows you to take advantage MMS power, adjusting to the technology of a particular company is limited to company clients
• Mobile Search – Familiar with marketing cost per click (CPC), the search advertising programs like Google AdWords, you can be aware that these programs are available on the mobile web. Expanding its campaign from CPC to search the mobile web, presents numerous challenges. First, the mobile search suffers the same "scope" disadvantages such as mobile advertising. Moreover, the major cellular operators hope to keep records at home, instead of giving its users a search engine mobile, and when consumers look at their mobile device that their intentions are quite different than when they are sitting at your desk.
• The mobile games – Consumers have begun to take gaming on their mobile phones. Some companies have begun to advertise within the games free provision. Mobile gaming is certainly popular but offers a large scale. In addition, your company may have difficulty in finding suitable locations.

As you can see, all these forms of marketing have serious drawbacks. Do not be surprised to see us be more viable in the future. For now, none of them provides the scope, simplicity and low cost of text messaging.

Now let's look at mobile marketing with text messaging:

• You Can Do-It-Yourself – Small and medium businesses that do not have the inclination or resources to work with a marketing agency can launch a campaign text messages at home using a simple Web-based software / service as Ez text messages. All you need is a web browser and a credit card to start.
• Text messaging is low cost – The cost of text messaging is important for you and your customers alike. Sending a mass text messaging campaign is inexpensive (as low as a nickel per message). Receiving text messages is a very low price, well: most mobile phone plans include at least a few hundred messages per month, and additional messages cost only pennies to receive. Heavy texters – most which are concentrated in the age group 18-35 years – are likely to have unlimited messaging plans.
• High Penetration — Half of all Americans are now texting, and even those who do not text it is almost certain that a phone that supports text messaging. Over 250 million Americans have a cell phone, and nearly all are ready to receive your message. No other mobile marketing can reach match Messaging text.
• Start the conversation with text messaging – Other mobile marketing will grow in importance in the future. If you start to text messages with customers now, you have the relationship (and data) in place to reach them in new ways in the future.

How initiate the message marketing campaign in 9 steps

As this is the Ez Mobile Marketing Guide to hate text messaging to complicate things, but you need to help you understand an important difference between the two common types of text message marketing campaigns. Do not worry – the difference is simple, but you see, the steps you need to start depend on the type of campaign you are planning.

There are two types of campaigns Text message: pull and push. In a push campaign, your company starts with a database of opted in phone numbers. A pull campaign is designed to build a database of phone numbers for future use.

• Pick A Firm – Can handle volume, is that support for all companies, is offering easy to use software, which offers advanced features that can be used on the road?
• Target customers / members that you would like to reach – The power of text message marketing is that you can reach customers who want to reach. Find out who they are before designing your campaign. (If you are running a campaign drive, which already has the numbers of these phone customers. If you are launching a campaign of collection, the campaign was designed to better reach your target customers)
• A installation means for collecting Numbers – There are three ways to use the phone numbers. You can direct your customers to opt-in by sending a message with the keyword to a short, you can use the customer's phone numbers using a web widget, or if you are making a push campaign, you can easily import phone numbers previously listed in its database for the campaign.
• Select the keyword – A keyword is a short word (which may include numbers) that customers send a text message, to join its list. An example would be: "text key word failure to join our text message list. When you select a mobile marketing company to work as Ez text messages, which you can use your shared short code. Ez For Text messages of this code is 313,131 Feel free to give this a try! EZ Text to number 313,131 and see what happens.
• Choose a good call to action (CTA) – Want to offer its customers a value in exchange for joining his base data. A typical CTA can be: Text keywords to failure to join our text message list and receive 10 percent off your next purchase at the store.
• Designing Your efforts to promote – The mobile marketing campaign can be alone or can compliment your marketing campaigns existing.
• Keep It Simple! – When you send a mass message, which is simple. You have 160 characters. Use them wisely. And Always send a test message to yourself!
• Always Allow your customers to Opt-Out – When the first draft of your customers that you need to know how to opt out of receiving future text messages. This is usually accomplished replying STOP to one of your messages.
• The track your results – When running a campaign that is going to collect a large amount of data – Response rates, time of day and other data points. Using these data to design your next campaign and achieve a greater return on investment!

The Value Do-It-Yourself (DIY) Mobile Marketing

As already demonstrated, Mobile Marketing with text messaging is easy. There are other advantages, beyond the ease of use, text messages to DIY:

• Ease of use – A mobile marketing as Ez Pack Messages Text is easy to use. It is web based, which means no software to install. You can check on their campaigns and launch new ones from any computer Internet access connection or directly from their own cell phone.
• Cost Effective – The current economic climate is extremely difficult. There is a good possibility that their customers are spending less. Meanwhile, their competitors are cutting prices in hopes of making all the money they can. As you begin to look for places to cut corners, your marketing budget winds often in the spotlight. A mobile marketing campaign lets DIY keep talking to their customers without the upfront costs of buying traditional advertising. You can not afford to stop advertising, and text messaging allows you to avoid expensive, untargeted campaigns for low cost, targeted campaigns. Many customers Ez text messages tell us that they were able to cut other, methods more expensive advertising once they built a database effective opt-in customers.
• Control – Everyone needs a hand time to time, and an important mobile marketing firm, as Ez Text messaging is always there to help you get started and answer your questions. What we need is face agency to do things you can do yourself, in your terms instead of theirs. Ez Text messaging software enables you to design and send messages to your account. More importantly, control of every dollar spent.
• Data – When you run your own mobile marketing campaign to control their data. Names, phone numbers, response rates – so the data they collect, is all yours. Do not trust an agency to provide data on request.
• Campaigns that are Uniquely yours – Instead of allowing an agency to retrain cookie-cutting campaign, with a DIY solution you (or your marketing team), designing campaigns that fit what your company does and what it represents.

Text Message of marketing messages that transcends the mere

SMS text messaging is the most popular and effective form of mobile marketing as it does exactly what it is to do. You can achieve great ROI do anything but occasionally text messages to their customers with notices, reminders and offers. But, as we shall see, There is much more you can do. Importantly for you and your customers, all these methods of weight to keep things simple.

• Mobile coupons – Invite customers to text in your keyword to receive instant coupons that can be displayed in his shop for a discount. In numerous surveys, consumers report that they are particularly open to messages that offer a value.
• Contests – commonly known as "Text-2-Win" mobile contest offers consumers the chance to win a prize check. Text messages from Ez software includes integrated functionality of the contest, which allows to randomly select winners or offer prizes for first x number of entries. Anyone who texts in the contest will be added to its database Phone Numbers
• Voting and Trivia – Interact with consumers often produces marketing campaigns more successful. Voting & Trivia not only allow customers to put in his two cents about a topic, but to collect valuable demographic data on their target consumer tastes ", Dislikes and personality tendencies.

Tips and tricks to turbo-charge your mobile Marketing Campaign

Do-It-Yourself Marketing Ez software mobile text messages is easy. That does not mean that our software is not very powerful. After to spend a few minutes of experimentation by sending messages, you are ready to try some of our advanced features:

• Message – Transmission of messages sent to customers can be sent to your email address or directly to your mobile phone. Radio stations use this feature to send song requests for DJs. Churches set forwarding to a cell phone for anonymous prayer requests during the religious services.
• Send messages from your phone – When you can not get to a computer with internet connection you can send messages to your customer database. This is perfect for walking clients and vendors. Busy working on a convention floor or fair? Send messages to your customers' time from your mobile phone.
• Programming message-If you know that you want to send a message sometime in the future, simply entered into the system, calendar, and then when the time comes, the message will be sent automatically.
• Web Widget — A fully customizable widget registration allows users to join their database of text messages from any blast site, e-mail page MySpace or Facebook. This security-enabled widget only supports single, phone numbers active cell. Simply copy and paste the widget and you're done!
• Send random – Implementation of a special offer? They just want to beat some of your customers? With a chance to send the software Ez Text messages messages are sent to x number of random phone numbers in its database.
• Application Interface programming (API)-general of the API is only for advanced users. If you do not know what an API is, it is probably best to move to the next page. Through his account of Ez text messages, you can use our API to integrate the sending and receiving text messages with your own website or application. This is useful for companies with existing platforms, such as doctor's offices to add a SMS notification to your tool CRM.

Look Who's text messages

As mentioned in the introduction of this guide, mobile marketing with text messaging is here. Companies large and small are conducting campaigns at this time. The year Last SuperStop U.S., a gas station in St. Paul, MN, launched one of our favorites Ez Texting powered mobile marketing campaigns:

U.S. SuperStop – When gas prices are scheduled to rise, U.S. SuperStop Tony Donatell owner knows beforehand. He believed that their clients make it a point to fill their tanks at their posts if they were alerted before the price increase. What Mr. Donatell needed was a way to reach customers quickly with this information.

U.S. SuperStop found a solution Ez Texting powered with a program called Gas alert. To attract subscribers, the station deployed Point of Sale (POP) displays with CTA, ranging from shop signs in the records to foreign promotional posters instruction bombs customers to text "gas" at 25,827.

Super Stop accumulated more than 70 subscribers in less than two weeks. It was reported a response rate above 20% for each text message explosion. The program is still going strong a year later.

The next three seasons were some of 2008's most prominent and successful mobile marketing efforts:

American Idol – A few years ago producers of American Idol and AT & T have partnered to enable Idol viewers to vote for their favorite contestants via SMS. In 2008, fans voted in record numbers, sending 78 million text messages. In 2008, AT & T expanded their efforts to include Idol "reminders voting, trivia, a TXT-n-Win sweepstakes promising the winner $ 50,000 cash and a trip for two to the final of the Idol series in Los Angeles, and ringtones Contestant call and video clips of audition times outrageous. "

Barack Obama President 2008 election campaign – political historians will be studying historic campaign Barack Obama in the coming decades. There is one thing and everybody agrees – Obama's New Media team leveraged the web, social networks and text messages an unprecedented way of communicating with supporters, recruit donors and improve get-out-the-vote (GOTV) efforts. Famously, the Obama campaign announced its selection as the vice president Joe Biden opted in subscribers via text messages. The message was to 2.9 million phones. Telephone numbers went to the database campaign.

Finally, election day came, supporters of received text messages reminding them to vote. This was much more than a ingenious way to end a campaign that operates with text messaging so successful – research has found that SMS is more effective than all methods of GOTV other than the old style door to door scrutiny. Prospecting may be more effective in extinguishing the votes, text messaging, but it costs almost 20 times vote more for recruitment.

The American Red Cross – The American Red Cross raised $ $ 190,000 in 2008 to its program Text 2HELP. The program is activated during major disasters. According to the Wireless Foundation, the subscribers of participating wireless carriers can send a text message to "2HELP" (24,357) that contain the word "give." A $ 5 tax-deductible donation will be to the American Red Cross relief for disaster. The donations will appear on monthly bills of customers or deducted from a prepaid account balance. "

In 2008, the text 2HELP campaign was announced through various communication channels, and received its greatest boost when the two presidential candidates called its constituents to action. During the RNC, Mike Duncan, the RNC chairman, asked those attending the convention to draw their own phones phones and text a donation. The Obama campaign leveraged its own text messaging campaign to help the Red Cross, sending its database of subscribers a message asking them to give text 24537 (2HELP).

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