New Mobile Games Platforms: Challenges and Opportunities
New Mobile Games Platforms: Challenges and Opportunities
In this industry report
By In 2008, the global mobile gaming market has stagnated. Growth in the operator's mobile game distribution market, which peaked at over 50 percent in 2004 and 2005, had fallen to 10 per cent and is expected to drop to only 7 percent in 2009. The fragmentation of devices, and the dominance of the top editors' on portals operators have created an ecosystem where it was difficult for all but the main actors to generate significant revenues. In July 2008 Apple released its App Store, for a game before its popularity. With more than 1bn applications downloaded in the first 10 months and 70 per cent of revenues going to publishers / developers, the iPhone platform and business model of the App Store and retail channel have shown that there is a significant market for mobile games out of the portals operators. (Http: / / www.bharatbook.com / Market-Research-Reports / New-Mobile-Games-Platforms-Challenges-and-opportunities.html )
As this business model is opposed to the relationship between operators and publishers, and smartphones, which can provide advanced capabilities of the game, grow in popularity, most players try to emulate Apple's success. Two platforms have the potential to drive mobile gaming market outside the gates of the operators are N-Gage, Nokia, and Google Android. Although none of these has yet reached the necessary combination of ingredients to be a true rival to the iPhone / App combination Store in the mobile gaming market. Despite the growth of new platforms, which is the market for Java games that continue to provide the most revenue. As the smaller publishers, which have not been able to achieve significant revenue with network operators, leave this space, major publishers will be presented with the opportunity to increase its dominance in this market.
This report includes:
* Historical analysis of the distribution of mobile games market operator
* Evaluation of the iPhone App Store and the strengths and weaknesses
* Analysis of potential challenges for the iPhone: N-Gage and Android
* The discussion of operators providers, platforms and plans for device manufacturers to respond to the success of the App Store
* Analysis of impact of new platforms of three editors and how they respond
* Country profiles of major Western markets.
Main findings:
* App Store Apple is already having a significant impact on the mobile gaming market. Games for the iPhone worldwide generates more than $ 100 million in revenue H2 2008 and took 10% of the U.S. market for mobile games.
* As device manufacturers, operators and platform providers launching their own stores, seeking to emulate the success of the App Store, Screen Digest expects more mobile game publishers to abandon or reduce the development of Java games for portals operators.
* Despite the growth in revenues in 2008, the impact of new platforms means that the three leading mobile games publishers could not increase its share market.
* While many players try to emulate the success of Apple App store for the moment, none has the necessary ingredients to match Apple. Specific platform and the device application stores have the best chance of success in the mobile gaming market.
* Although the model application shop business and high-end platforms are attractive to publishers (shared more income, more receptive audience, price control and innovativeness), Java distributed games operator market in the short to medium term, being the largest market.
* Of the three editors, Gameloft has the best positioned to take advantage promoting new platforms have given the market, but EA Mobile, with its catalog of popular games licensed company and the parent has the qualifications required to match this success.
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MyApple.pl – top 10 games for iPhone/iPod touch
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